What is Video Marketing?

In marketing, everyone tries various means of promoting their products and services in which video marketing is one of such marketing strategies used in promoting our products and services. Video marketing definition is very simple and it will be discussed as well as its benefits and some other thing you need to know about video marketing.


Video marketing is not a new marketing strategy, this powerful means of advertisement started since 1941; meanwhile, it started exploding in this modern internet age. There are lots of benefits you can get through the use of this powerful business strategy, so this is the time to take full advantage of video marketing if you haven’t started using it in boosting your business.

What is Video Marketing?

Video marketing is the addition of interesting videos into your marketing campaigns in other to promote your company, product or services. Video marketing can be videos of your customer testimonials or live event videos of your products or service. The use of video marketing is very popular even in media content into marketing efforts as a lot of companies are already taking advantage of it. A lot of marketers can get a lot of mileage with just one video by adding it into all your marketing channels like from email to search to a landing page. Moreover, it has been revealed that videos can increase your Google ranking, open rates, conversations, click through rates and much more.

Benefits of video marketing

There are many benefits you can get from video marketing, so if you have been considering it but haven’t made up your mind, read on because you will soon see reasons to start video marketing.

  1. The video is where your customers spend their time.

78 percent of people watch videos at least once a week and 55 percent watch videos daily, also YouTube (the second largest search engine after Google) has more than 4 billion views daily. What are you still waiting for?

  1. A video is easy to search.

People search for your products and services online and they are mostly searching for your videos. This is because it has been reported that video online search results have appeared in almost 70 percent of the top 100 search listing on Google. People search online videos on social media, YouTube, Google, and other networks. 

  1. A video is shared easily and frequently.

More than 700 YouTube videos are shared on Twitter every minute and more than 500 years’ worth of YouTube videos are watched on Facebook daily. However, video sharing is very common and a very big part of social media and social media is completely part of our lives. Can’t you see how much you need video marketing? Get your products and services in a fun and shareable videos and boost your business.

  1. Video educates, entertains and inspires.

The video is a good way to get people emotional because they understand better and are easily moved to cry, laugh, and learn. The video is the best way to communicate with your customers because people spend more time watching videos than reading. It has been revealed that more than 60 percent of customers spend at least two minutes watching videos that will educate them about a product they want to buy.

  1. Video allows for real-time feedback and interaction.

You will easily know the way your customers feel about your products and services through your video because people readily comment on videos, sharing their thoughts about a particular product they have used, so their feedback through comments, reactions and response to your video will help you know how to manage your business.

  1. The video is measurable.

Measurements can help you, your partners or your boss to study videos and to determine videos that surround social media activities that are leading to increased sales, and this will help move your marketing in the right direction towards achieving more through video market. This is because analytics are accessible and they help us to know how successful your videos are without having to guess.

  1. Video lives forever, making it more cost-effective over time.

Video content can stay online and in Google results for a very long time and as much as you want it, to be promoting your business and reducing your overall per-unit cost over time. But sometimes it may need an executive order to remove them. This has an advantage and disadvantage but it depends on your type of video, in any case, you can take advantage of this by going for video seeding or an initial media purchase to promote your video, unlike TV ads that are removed if the rent wasn’t paid.